Assistant Director of Lifecycle Marketing (71101)

September 14, 2023

Job Description

Assistant Director of Lifecycle Marketing (71101)

Location: Brooklyn, NY

Attention all marketers with a passion for higher education and a penchant for keeping track of the most genius (and cringeworthy) email subject lines you receive from brands. Don’t be shy, we know you’re out there! Pratt Institute’s Office of Enrollment Marketing is seeking an Assistant Director of Lifecycle Marketing to take our nurture campaigns to new heights. You’ll be the brains behind the operation, developing killer strategies and executing them flawlessly, all while keeping a sharp eye on the details. While email marketing is your bread and butter, you’ll also have the opportunity to flex your creative muscles by identifying other touchpoints that will make our campaign shine (think print, events, and more). Collaboration is key, so you’ll work alongside a talented team to bring your vision to life. If you’re a marketing maven with a passion for student success, we want to hear from you!

Enrollment Marketing is a new division within Enrollment Management. Our job is to make sure the student journey from “I’m interested” to “I’m in” is a smooth one. We mix the magic of storytelling with data to create meaningful connections and moments that help prospective students find their path to higher education.

As a top-ranked college with opportunities in art, design, architecture, liberal arts and sciences, and information studies, Pratt offers nearly 50 undergraduate and graduate degree programs. The Institute’s impact expands beyond its 25-acre residential campus in Brooklyn to cutting-edge facilities throughout the borough, a landmark building and public gallery in Manhattan, as well as an extension campus, PrattMWP College of Art and Design in Utica, New York. Since its founding in 1887, Pratt has prioritized diversity and inclusion, welcoming students from all walks of life while developing and sustaining pathways to more equitable workplaces and careers.

On a typical day you will:

  • Develop and implement comprehensive lifecycle marketing strategies for prospective students, from inquiry to enrollment
  • Lead email channel from end-to-end, including design, segmentation, execution, and testing email campaigns for prospective audience – with an eye for communications strategies that add value
  • Identify opportunities for integrated marketing efforts, such as companion print publications to email strategy, potential virtual and in person experiences, and other touchpoints that will deepen engagement
  • Collaborate with other departments to ensure consistency and effectiveness of messaging across all channels and touchpoints, including email, social media, website, events, and more
  • Conduct research and analyze data to inform marketing decisions and measure effectiveness of campaigns
  • Segment and personalize messaging based on audience characteristics and behaviors, such as demographics, interests, and engagement
  • Monitor and optimize marketing automation and lead nurturing processes to ensure optimal conversion rates

Salary Range: $68,000 – $75,000 + Generous Benefits:

  • 403B Retirement Program
  • Supplemental Retirement Account
  • Tuition Benefits for Employees and Dependents
  • Tuition Exchange Program
  • Summer Hours
  • Flexible Spending Accounts – commuter, medical, dependent care
  • Childcare Benefit
  • Basic life and AD&D insurance provided by Pratt
  • Medical, Dental, and Vision Care Coverage
  • Paid Time Off – vacation days, sick leave, winter break, and major holidays off
  • Additional Perks – free entry to select museums and cultural institutions, free use of campus recreation facilities, affordable on-campus parking

Education: Bachelor’s degree in marketing, communications, or a related field, or the equivalent in work experience.

Experience: At least 3-5 years of experience in email marketing, preferably in a higher education setting.

Knowledge and Skills:

  • Strong understanding of marketing automation platforms, CRM systems, and other marketing technology tools. Experience with Technolutions Slate CRM strongly preferred.
  • Proven ability to develop and execute successful marketing campaigns, and analyze and report on results.
  • Excellent written and verbal communication skills, with the ability to create compelling messaging and content.
  • Ability to work collaboratively with cross-functional teams and stakeholders.
  • Highly organized and detail-oriented, with strong project management skills. Experience with Asana is preferred.
  • Experience with HTML coding for email templates preferred

Other: Passion for higher education and helping students achieve their educational goals. This is currently a hybrid position, partially remote and partially in-person, and based at our Brooklyn location. Occasional evening and weekend work required.

For campus access requirements related to COVID, click here

Pratt Institute gives the creative leaders of tomorrow the knowledge and experience to make a better world. Today, Pratt and its exceptional faculty pride themselves on being academically excellent as well as adaptable to both in-person and online learning. Pratt students are part of a collaborative, interdisciplinary, research- and inquiry-based education that prepares them for professional and personal success in creative fields and with the goal of contributing to a more just and sustainable world. With a long-held commitment to the communities of New York, Pratt offers a variety of programs for local pre-college and continuing education students in the Pratt Center for Community Development, the Center for Art, Design and Community Engagement, the Pratt Center K-12, and the School for Continuing and Professional Studies. The value of a Pratt education is evident in its graduates’ diverse and thriving careers, where their designs, art, work, and environments have reimagined our world. In over 75 countries across the globe, Pratt’s 61,000 alumni are advancing the creative economy and making a positive impact through their remarkable work and research.

Application Instructions:
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Equal Employment Opportunity Statement
We are an equal opportunity employer and do not discriminate in hiring or employment on the basis of race, color, creed, religion or belief, national or ethnic origin, citizenship status, marital or domestic partnership status, sexual orientation, sex, gender identity or expression, age, disability, military or veteran status, or any other characteristic protected by federal, state, or local law.Pratt Institute recognizes and values the benefits of a diverse workforce.

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