Director VSL Video Email Marketing Supplements

September 15, 2023

Job Description

VP Operations or Director of Marketing and Advertising Operations a small, brilliant growth marketing, customer acquisition and retention video sales letter, VSL, email and sales copywriting marketing agency and consumer brand, who formulate CPG health supplement products for consumers that are sold via digital marketplaces, online D2C brands. Remote based job opening anywhere USA on ET/CT time zones or full time from Isabela, Puerto Rico. Must come from a video and email, direct response background in any of nutritional / health supplements, personal care (or similar GTM / Operating Model) and from a small company who have doubled and doubled profitable growth over a few number of years.

Job Title: Manager or Director or VP of Video and Email Marketing Operations (depending on experience)

Compensation: Commensurate with experience and level

Job Summary: You will play a vital role in managing and overseeing all aspects of content production and operations within our team. You will be responsible for ensuring the seamless execution of projects, maintaining high-quality standards, and driving operational efficiency. Your focus will be on the successful delivery of video sales letters (VSLs) and email content for clients in the health supplements or nutritional supplements industry, and fostering strong relationships.

Your teams key roles and stages in this process, reporting to you will be:

Health supplements product formulation

End consumer research and analysis

What problem will they solve and key benefits to consumers

Product naming

Logo and packaging/bottle

Instructions for use

Spokesperson selection

Voice over and casting

VSL design, production, editing

Sales copy and upsell scripts

Email marketing, content, split, a/b, multivariate testing

Quality assurance


Project Management: Oversee the end-to-end production process of video sales letters (VSLs), from concept development to final delivery, ensuring adherence to timelines, budgets, and client requirements.

Team Leadership: Manage and lead a team of creative professionals, including videographers, editors, designers, and other production staff, fostering a collaborative and results-driven environment.

Operational Efficiency: Develop and implement streamlined production workflows and processes to maximize efficiency, productivity, and quality of deliverables.

Quality Assurance: Establish and enforce quality control standards to ensure the highest level of production value and adherence to brand guidelines and client expectations.

Client Management: Next year we will become a pure play D2C consumer brand and laucnh new supplement products

Budgeting and Resource Allocation: Collaborate with the finance team to develop and manage production budgets, allocate resources effectively, and track expenses to ensure profitability and cost control.

Vendor Management: Identify and manage relationships with external vendors, including production studios, talent agencies, and freelancers, negotiating contracts and ensuring deliverables meet expectations.

Continuous Improvement: Stay updated with industry trends, technologies, and best practices related to video production, direct response advertising, and digital marketing, and drive innovation within the team.


Bachelors degree in a relevant field (e.g., Film Production, Advertising, Marketing) or equivalent experience.

Proven experience (5+ years) in video production, preferably within the advertising or digital marketing industry, with a focus on direct response advertising and video sales letters (VSLs).

Strong project management skills, with the ability to multitask, prioritize, and manage multiple projects simultaneously.

Excellent leadership and team management abilities, with a track record of effectively leading and motivating cross-functional teams.

In-depth knowledge of video production processes, including pre-production, production, and post-production.

Familiarity with D2C digital marketplaces, eCommerce sales, and online customer service within the health supplements or nutritional supplements industry is highly desirable.

Exceptional communication skills, both verbal and written, with the ability to present ideas, negotiate contracts, and interact with clients and stakeholders effectively.

Proficiency in project management software, video editing tools, and other relevant production software.

If you are a passionate, dynamic individual with a proven track record in video production, direct response advertising, and operations management, and you thrive in a fast-paced, creative environment, we invite you to join our team. Together, we can drive exceptional results and make a significant impact in the digital marketing landscape.

Jonathan Pearson at BluZinc is our Retained and Exclusive Consultant Headhunter for this job opening (and many of our other contacts, friends and idols) so please apply with your resume ASAP!

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