Become one of the stars behind The SHOW and become part of the world’s most powerful entertainment brands. Our Company has one exciting mission: To entertain the human race.

PRIMARY PURPOSE:

The Analyst, Marketing Analytics, collaborates with the team to analyze the performance of marketing efforts across MGM’s database and direct marketing in support of acquisition, retention and reactivation of marketing campaigns with a focus on competitive market analytics, engagement trends, booking behaviors, campaign effectiveness, and more for MGM Resorts’ portfolio. The Analyst will provide actionable insights and recommendations to maximize offer/campaign profitability, share of wallet, customer retention and loyalty, and revenue opportunities to drive business performance.  This individual will support a world class Marketing Analytics team and help define its required technology and toolset.   As part of our team, you’ll work with professionals at our portfolio of casino resorts across North America – as well as those in the corporate executive level – to implement analytics initiatives that move the business forward.  All duties are to be performed in accordance with departmental and MGM Resorts policies, practices and procedures.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Analyzes complex data sets and extracts key insights using various economic, financial, customer and marketing methodologies
• Synthesizes data, insights, and consumer research to create presentations that make fact-based recommendations
• Collaborates with the Marketing Analytics team to communicate recommended approaches to senior leaders, and anticipate the future needs of our customers
• Builds event proformas and conducts post analysis for casino events, promotions, and shows
• Performs ongoing analysis of segment and offer performance
• Prepares for and participates in monthly marketing reviews with property and Marketing COE teams
• Visits properties regularly and participates in marketing strategy meetings 
• Identifies business requirements and collaborates with the Enterprise Reporting team in pass-off of requirements for execution and BI / IT development
• Develops analytics capabilities across aligned functional areas and properties
• Reviews findings with and makes recommendations to the EA leadership and business partners
• Balances new insight against current projects and continually seeks innovation through ongoing networking and research efforts
• Perform other job-related duties as requested

MINIMUM REQUIREMENTS:

• Bachelor degree or equivalent experience.
• At least (1) one year of experience in the relevant subject area expertise (e.g. industry or function) with experience in driving business performance through operational insights and analytics

PREFERRED:

• Master’s degree in Finance, Business Management, or a related field
• Experience with CRM tools such as Salesforce or similar
• Experience in writing and executing SQL queries
• Experience with data visualization tools (Tableau, PowerBI, etc.)
• Experience in hospitality marketing
• Previous experience working in a similar resort setting

CERTIFICATIONS, LICENSES, REGISTRATIONS: 

• Gaming license(s) in applicable jurisdictions
• Proof of eligibility to work in the United States