The Company:

Darn Tough Vermont® is an American manufacturer of premium, all weather outdoor and lifestyle socks, all of which carry the industry’s only unconditional lifetime guarantee. Our product is distinguished from industry competitors by by 100 percent USA manufacturing, exceptional comfort, durability and fit.   Located in Northfield, Vermont, our mission is to be the leader in the branded, premium performance sock market. Our strong family-orientation coupled with our core values of being tough, independent and respectful, while being authentic make us a great place to work.  We promote openness, honesty, and respect through teamwork and effective leadership. We provide all of te necessary training, tools, and support to ensure we embody a proud, productive workforce committed to continuous improvement.  We have yet to produce our best sock!

Job Summary:

The Graphic Designer role at Darn Tough Vermont is responsible for the delivery of various marketing creative assets. Our team is an in-house creative team that builds and maintains darntough.com. as well as global marketing assets. You will be part of a team working to design and develop compelling marketing campaigns that elevate the brand stories we tell while delivering against our defined business objectives. Reporting to our Sr. Graphic Designer and working closely with the entire marketing team, this role requires a creative, self-motivated individual with a keen visual sense and passion for good design. We can teach you everything you’ll ever hope to know about socks. We are looking for a collaborative team player, who can combine their design expertise with their own interests in art, media, the outdoors and an active lifestyle. The portfolio you share with us should showcase work you are most proud of and speak to who you are as a designer and an individual. 

Key Responsibilities:

• Utilize a variety of tools and programs to design and develop key assets for both print and digital marketing campaigns
• Conceiving and delivering promotional campaigns to increase customer engagement through collaboration with team members, brainstorming and feedback
• Confidently create both digital and retail marketing assets and understand the best practices for each

• Offering support to our Sr. Graphic Designer, as well as the overall marketing team
• Ensuring projects are delivered to deadlines, enabling the marketing teams to publish up-to-the-minute content
• Liaising with various stakeholders to receive and implement feedback
• Presenting work to Stakeholders in order to enable buy in and final sign-off

• Adhering to brand guidelines to deliver a consistent and coherent brand image to customers
• Being proactive, collaborative and contributing ideas during the weekly design meeting to improve the team’s work and output
• Developing improved procedures that result in a more efficient service while also maintaining the existing high standards of design work delivered by the team
• Presenting effectively to Stakeholders to ensure key project information is shared and understood
• Ability to work independently when needed
• Experience in photoshoot production / direction a bonus
• Demonstrated ability to learn programs and tools to increase efficiency and evolve the look and feel of creative deliverables in line with team and business needs

Qualifications:

• Education equivalent to: Previous design experience of 5 years minimum
• Mix of digital and print design experience (preferred)
• Bachelor’s degree in graphic, creative or design (strongly preferred) 
• Excellent portfolio of work
• Collaborative team player who works well with others
• Ability to be professional and courteous at all times
• Passionate about working for a values driven company and fully committed to building great cultures and high performing teams
• Excellent knowledge of the Adobe Creative Suite programs. Primarily Photoshop, Illustrator, and InDesign. Competencies in other Adobe programs Such as After Effects, Animate, and others a plus.
• Experience working in a deadline-driven environment
• Strong sense of composition and layout, typography and color
• Strong understanding of branding  principles, and maintaining visual continuity of assets across multiple platforms
• Ability to problem solve translate business challenges into creative and compelling visual solutions
• Strong understanding of branding principles, and maintaining visual continuity of assets across multiple platforms.
• Experience using workflow tools like Asana, Microsoft Suite, Dropbox is a plus
• Highly organized and detail-oriented approach to working
• Be able to work and understand a data driven environment. 
• Strong working knowledge of Mac OSX platform
• This position requires commitment to embrace the company’s culture through the alignment of personal behaviors with the company’s core values. 

Working Conditions:

• Manufacturing environment – exposure to machinery, noise and other adverse conditions for limited periods of time depending on the role
• Flexible nature to manage competing and changing priorities
• Travel locally to all of the organization’s sites and locations.
• Occasional travel on as needed basis

Darn Tough Vermont we have a list of shared company values – one of them is We Value Differences. Where you come from, how you identify, your age, and other descriptions are something that makes you, you, and we respect that. We’re an honest group of people and work hard, if you like that, we encourage you to apply.

This job description should not be interpreted to be a complete list of all the duties, qualifications and responsibilities performed by the jobholder.  To maintain organizational flexibility, the organization has the discretion to add, drop or change at any time the duties, responsibilities, and expectations of this position. This job description does not constitute an offer of employment, continuous employment, or an employment contract. Reasonable accommodations will be considered to enable individuals with disabilities to perform the essential functions of this position.

MARKETING