Marketing Associate – Lifecycle and Retention

September 16, 2023

Job Description

The Role

We are looking for a Marketing Associate – Lifecycle & Retention to help drive Cometeer’s retention strategy on key digital platforms, with an emphasis on the company’s website, email, and SMS presence. In this role, you will work closely with the growth and product team, and you will report directly to our Director of Growth. An ideal candidate will be a self-starter who independently and consistently seeks opportunities to improve retention metrics, generate revenue opportunities, and enhance the customer experience across the board at Cometeer. They also need to be a supportive team player who thrives in a fast-paced, high impact and cross-functional work environment. This is an on-site role based in our Union Square office in NY.

What you’ll do: 

Assist in driving retention marketing initiatives from concept to execution in diverse marketing channels

Monitor and optimize core retention programs including referral and loyalty

Prioritize and execute marketing initiatives that increase AOV and LTV from customers

Report on strategies for key marketing decisions based on analytical problem solving, e.g. quantitative and qualitative consumer insights, rigorous testing of different retention strategies, customer experience feedback, demand projections, and cohort health / lifetime value

Identify opportunities for funnel optimization with existing customers, develop roadmaps for implementation, and coordinate execution across the growth and product team

Work closely with ever-updating data to develop decisions and action plans, often in collaboration with other stakeholders

Support go-to-market and acquisition initiatives in partnership with functional partners, especially by offering support on SMS and Email campaigns

Manage any key marketing partners or agencies

What we’re looking for:

2+ yrs experience; subscription experience is a bonus

Strong strategic, analytical thinker with outstanding verbal and written communication skills that support the ability to distill complex information into compelling narratives ("the elevator pitch")

Experience with high performing retention programs

Ability to identify priorities and set departmental deadlines based on a broader understanding of company objectives, leveraging organizational skills and a detail-oriented mindset to achieve deliverables

Ability to develop clear, simple structural frameworks to solve analytical problems and manage complex cross-functional projects

Strong background in analytics including customer data, order data, and site performance data—with the expertise to determine a comprehensive strategy and tactical actions based on results

Ability to develop, test, and potentially implement hypotheses based on specific analytical inquiries and strategic objectives 

Solution-oriented approach to problem solving that is grounded in data-based decision-making; does not "boil the ocean" to find answers to questions

Understands how to prioritize and tackle problems that vary in size and complexity

Ability to work well independently and in close collaboration with teammates

Positive, compassionate individual who treats colleagues and customers with respect

Cometeer is an Equal Opportunity Employer and is committed to building an inclusive environment for people of all backgrounds and everyone is encouraged to apply. We do not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law.