Marketing Manager

September 18, 2023

Job Description

D.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website at for more information.

D.R. Horton, Inc. is currently looking for an Marketing Manager. The right candidate will layout, design, write, and coordinate advertising for/with various media channels. Operate and maintain the marketing and public relations for the company. Plan and prepare for model openings, then maintain models thereafter.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

Manage and supervise the Marketing Department staff, interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems
Coordinate advertising and public relations with the ad agency for current communities
Direct the design of flyers, direct mail pieces, and other marketing collateral in coordination with the ad agency and Sales Representatives
Coordinate the selection of model options
Coordinate the compilation and completion of brochures, signage, and sales office
Manage the maintenance of model homes, advertising, signage, brochures, public relations, invoices
Oversee the marketing of all active and upcoming communities and approve marketing materials such as ad campaigns, press releases, website designs, e-blast campaigns, logos, direct mail campaigns, etc.
Hire and manage all vendors for model home openings
Identify and prioritize marketing objectives, including managing effective marketing events
Manage online branding and communication efforts through the company’s website, mobile, and email marketing campaigns
Support a wide-range of digital and traditional marketing needs for the division including strategy, planning, targeting, implementation, reporting and/or optimizing
Analyze and interpret user journey data to improve the customer experience.
Review performance of the website and track campaign reporting to manage revenue, costs, and ROI.
Manage reports and dashboards to provide detailed tracking of marketing programs across various channels as well as measuring, monitoring and optimizing the funnel from inquiry to closed opportunity
Maintain model homes after model opening, including coordinating the cleaning, plant maintenance, and landscape maintenance of the model complex
Work closely with model merchandisers, landscape architects, on-site superintendents, and other pertinent personnel
Communicate with various departments to improve products and company image
Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company

Supervisory Responsibilities

Directly manages two or more employees in the Sales & Marketing Department. Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Qualifications

Education and/or Experience

Bachelor’s degree from a four-year college or university
Four to six years of digital marketing experience and/or training
Knowledge of SEM including meta tags, Panda and Penguin optimization algorithms, and PPC management
Knowledge of MLS and realtor sites such as Zillow and
Experience with Google Analytics, social media sites, and photography and video editing software
Ability to apply common sense understanding to carry out instructions furnished in written oral form or via DRH applications
Proficiency with MS Office and email

Preferred Qualifications

Strong written and oral communication skills
Creative thinking

Come join a winning team with a Fortune 500 company! We are growing fast and are looking for enthusiastic attitudes and team players to join our success. We offer an excellent benefits package including:

Medical, Vision and Dental
401(K)
Employee Stock Purchase Plan
Flex Spending Accounts
Life Insurance
Vacation, Sick, Personal Time and Company Holidays

Build YOUR future with D.R. Horton, America’s Builder. #WeBuildPeople2

Follow us on social media @hortoncareers for an inside look at our company and connect with us on LinkedIn for up to date job listings!

LinkedIn, Twitter, Facebook, Instagram

Job: Sales

Primary Location: TX-Richmond

Organization: Home Builder

Schedule: Full-time

Job Posting: Aug 29, 2023, 12:00:00 AM%13270613% %%{{category}}%%

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