Senior Marketing Manager – Paid Search

September 18, 2023

Job Description

IDR is seeking a Senior Marketing Manager to join one of our top clients in Dallas, TX. If you are looking for an opportunity to join a government organization and work within an ever-growing team-oriented culture, please apply today!

Position Overview/Responsibilities for the Senior Marketing Manager:

  • Oversee the strategy, development, and optimization of large-scale PPC campaigns across various search engines and platforms, with budgets in the 8 figures.
  • Collaborate with cross-functional teams to develop integrated marketing strategies that are data-driven and ROI-focused.
  • Utilize SQL and other advanced analytical tools to mine complex datasets for insights and opportunities, driving continuous optimization of paid search campaigns.
  • Maintain a deep understanding of the competitive landscape and the latest developments in paid search.

Required Skills for the Senior Marketing Manager:

  • 5+ years of Search engine Marketing (SEM) experience with multi-million-dollar budgets and a proven track record of profitable growth
  • Deep knowledge of SEM best practices and campaign management
  • Comfort with the Google product suite, including Google Ads, Google Analytics, Google Tag Manager, GA Editor
  • Strong analytical skills, including proficiency in Exel
  • Basic understanding of SQL

What’s in it for you?

  • Competitive compensation package
  • Full Benefits; Medical, Vision, Dental, and more!
  • Opportunity to get in with an industry-leading organization
  • Close-knit and team-oriented culture

Why IDR?

  • 25+ Years of Proven Industry Experience in 4 major markets
  • Employee Stock Ownership Program
  • Dedicated Engagement Manager who is committed to you and your success
  • Medical, Dental, Vision, and Life Insurance
  • ClearlyRated’s Best of Staffing® Client and Talent Award winner 10 years in a row